AW: During the development of the Z-E3756 (predecessor model), direct comparisons between matte (etched) capacitive touch screen glass and the high-gloss type version have been done. The side-by-side comparison clearly puts the glossy version in front of the matte panel. The advantage gf the glossy touch screen is the higher contrast level with improved readability of text fonts under direct sunlight. On top of this, the z-E3766 features an internal “back masking” color filter, which further enhances the color fidelity and the contrast of the display.